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电子商务论文

时间:2022-08-13 12:50:03 来源:网友投稿

  答卷封面 (COVER)

 评阅结果 Final mark

 评阅人 Examiner

 课程名称(Subject):

 电子商务

 编

 号 (No.):

  13-14-2-011150A

 系

 别 (Department):

  英语系

 专

 业 (Major):

  姓

 名 (Name):

  学

 号 (Student’s Number):

 注意事项( Notes )

 1.考生需按题签将上述有关项目填写清楚 2.字迹要清楚,保持卷面清洁。

 3.交卷时请将本答卷和题签一起上交,题签作为封面下一页装订。

 1、Candidates should fill in the information appropriately. 2、Keep the handwriting clear and the paper tidy. 3、Candidate should hand in this cover and paper together; the answer sheet should be attached to the cover.

 机密(Confidential )

  编号(No. ):13-14-2-011150A 试 试 题(Test)

 )

 课程名称( Subject ):

 电子商务

  考核类别 ( (Type of test ):

 考查

  课程类别( Type of course ) : 专业限选课 考试形式( Test type ) :

 论文

 使用范围( Target group ):

 2011 级商务英语 1-9 班

 1. Topic List Write an essay about -

 1) benefits of E-Commerce and its impact on the society. 2) future development of E-commerce in China. 3) what the best types of Ecommerce product are. 2. Words : 500-1000 words 3. Requirements :

 Each student is required to prepare a term paper on ONE of the topics relevant to the subjects covered in this class. The purpose of the term paper is to demonstrate that students can apply the analysis techniques learned in this class.

 The paper should be typewritten, paginated, in Time New Roman font, size 12, and must follow the outline shown below.

 1) Cover page and test page

  2) Abstract

 3) Body text

 4. Marking Criteria Page 1 (5’) Cover page and test page (5 points) Term paper title, course number, names of student, etc. Page 2 (10’)

 Abstract (10 points) Body Text (85’)

 1) Introduction and overview of the problem and the motivation that attracts you for selecting the topic for this term paper (20 points)

 2) Current study and comments

 (45 points)

 3) Conclusions (5 points)

 4) Grammar, spelling, technical writing, neatness, etc. (15 points)

 The future development of E-commerce in China Abstract:

 Analysts believe that in several years, Chinese online shoppers will experience an evolution from being “price sensitive” to “experience sensitive”. B2C online retailers that specialize in specific product categories with good service and branding will challenge the dominance of Taobao C2C websites. As a result of fierce competition, a large number of B2C and C2C retailers were knocked out in the industry shakeup. The online to offline model is likely to be the right direction for companies to profit from the explosion of e-commerce. This paper aims to introduce the future development of B2C and C2C in China. Key words:

 Development; B2C; C2C; Influence Introduction: An industry where the sale and purchase of different types of goods, products or services is conducted over Internet or other electronic systems is called E-commerce. With the development of internet, the e-commerce market has achieved significant expansion. Some really competitive and far-sighted companies has emerged and dominated the market. “Taobao, by some measures already the world’s largest e-commerce company. Last year two of its portal together handled 1.1 trillion yuan in sales, more than eBay and Amazon combined.” Evidently, it is already a huge success and it soon will have its IPO but still needs continuous improvement.

 Main body: B2C is the most familiar type of e-commerce. This model is used when the business is a supplier, and the consumer is the purchaser. The most common set up for this type of e-commerce is for the business to sell items through its Web site. Usually, these businesses offer a catalog and an online shopping cart, and the business is able to accept payment through its Web site. The consumer then has immediate access to the service online, or the product is shipped to them directly.

  An example of business to consumer e-commerce is Pizza Hut. Pizza Hut was the first delivery restaurant to offer e-commerce on their site. Consumers who order pizzas through Pizza Hut"s Web site have the option to pay online or upon delivery or pick-up.“Business-to-customer e-commerce will become the main driver of China’s online shopping industry,” said Ding Jiaqi, an analyst with the domestic information technology research company. Many big traditional retail names are gearing up to seize the opportunity, including Wal-Mart, which is opening up its China e-commerce headquarters in Shanghai. Meanwhile, Taobao is using its 370 million user base to

 feed traffic to Tmall, its entry in the B2C market. In 2010 alone, it quadrupled sales, serving as a major profit generator for Taobao.

 C2C is one of the most popular types of e-commerce. Sites such as eBay and Craigslist allow consumers to buy and sell products directly without an imposing middleman C2C online marketplaces such as Taobao. com leads with a 77% market share compared with just 23% of business-to consumer sites. But explosive B2C growth is underway, fueling the expansion of China’s entire e-commerce industry. By 2015, China will be the world’s leading e-commerce market, and B2C e-commerce will represent more than 40% of total online sales, according to research Inc.

 Conclusion: As a leader in China’s e-commerce market, Taobao should still keep alert to achieve its goal. E-commerce is a form of business where an online transaction takes place via the internet through a site that links a computer system of the vendor, host and buyer. E-commerce is very much in now a days because it is at par with conventional shopping methodologies. E-commerce will have a bright future in China, not only for its strong growth momentum, but also for full government support and exemption of monopoly by State-owned enterprises suffered by traditional industries.

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